Small update.
I returned the unit and got a replacement which had a sticker on the unit (the former one did not) and booted up differently (as far as i could tell). The new one worked perfectly.
Though i have noticed instances of it not shutting down...kind of gets stuck, and requires me to do the ...

Hi. I recently purchased the Sony Google TV model NSZ-GS7, and have a blank page after setup reboot (I see Sony logo0 that I cannot figure out.

After adding batteries to the remote, and plugging in the power cord and HDMI to my LCD TV, the unit stepped me through the setup via a wizard which ...